Boost Online Halloween Sales With Dynamic Imaging

By: LiquidPixels | October 26, 2021 | 4 Min Read

It’s the most wonderful time of the year… Halloween is here!

Starting in August, retail companies began selling their Halloween-themed products, costumes, and decor. And now that e-commerce has seen a huge spike in sales, largely driven by the pandemic, retailers expect more online Halloween sales than ever this year.

Here are some insights on how the customers plan to prepare for the spookiest time of the year, and how e-commerce companies can leverage customer data and dynamic imaging to boost Halloween online sales.

The Real Start the Holiday Shopping Season

Forget Black Friday, Halloween is the true beginning of the holiday shopping frenzy. Halloween is one of the most profitable shopping events for retail companies, as sales for candies, costumes, decorations, and pet accessories set the benchmark for the holiday season.

The National Retail Federation reports that consumers are expected to spend a record $10.14 billion on Halloween this year, over $2 billion more than last year. It is estimated that the average consumer will spend more than $100 on candy, costumes, greeting cards, and decorations.

NRF also expects most of the Halloween store sales will go to costumes ($3.32 billion, which is 27 percent more than 2020’s numbers).

Because of this, major retailers started the season earlier or began stocking up on more candy to get with the holiday enthusiasm.

• According to a company spokesperson, Kroger ordered more treats and sweets because “we believe there will be a higher demand for candy this year compared to last year.”
• A Walmart spokesperson also reported that they brought candy to shelves a little earlier this year.
• Manufacturers like Mars Wrigley (candy giant and supplier of brands like M&Ms, Twix, and Skittles) confirmed the holiday rush, saying that stores have ordered more candy early in the season.

Callbacks: The Key to Online Halloween Sales

In this era of online shopping, Halloween is also a favorite of e-commerce sites.

• Data suggests that 34 percent of all Halloween retail sales happen online through e-commerce sites. 

• Bain, Deloitte, and even Mastercard expect Halloween sales to grow at least 7 percent compared to the previous year.

• Research from Influence Central discovered that online Halloween sales for costumes will mostly come from parents this year (55 percent). Whereas only 42 percent of parents have decided to look for their children’s costumes in stores.

Still, e-commerce sites can find even more ways to boost their online Halloween sales. One way to do this is to leverage callbacks to previously generated customer data.

Even with access to customer information, most companies still do not leverage their own customer relationship management (CRM) systems to create a personalized shopping experience. Why not use this information to give a customer exactly what they want, based on known past purchases?

For example: In 2020, a customer ordered a Disney princess-themed costume for their daughter, Anna, and a pumpkin costume for their dog, Momo. With the right tools and marketing strategies, even these few pieces of information can help generate more personal messaging and email, like:

“Your dog Momo was cute as a pumpkin last year! Why not make Momo a ‘hot dog’ this year?”

“Fairy tales do come true! See our selection of princess costumes for Anna this year.”

If people show interest in a product, the information they provide is already collected in your CRM. Use this data to delight your customers and steadily nurture them to become happy, repeat clients.

Leverage Dynamic Imaging for Halloween Marketing Campaigns

Using your CRM to create customized content is not just limited to personalizing text. Did you know that you can boost online Halloween sales by using dynamic imaging to tailor your imagery, as well?

By enabling dynamic imaging for your products, you can leverage customer data that you already have, and create tailored campaigns for them in the future. Not only does this showcase your products in the best possible way, it addresses your customers’ innate desire to personalize and customize their purchases.

Dynamic imaging solutions like LiquiFire® OS can be fully integrated with your CRM. LiquiFire OS can utilize the information in a CRM to generate customized and personalized imagery on demand.

Not only does LiquiFire OS enable customers to make personalized choices for their products, it also captures and manages those preferences and other user-generated content. Data captured can then be used again to create interest-based imaging and enable personalized emails and content around products and offers in line with the customer’s preferences.

With these customized products and personalized email, companies can pull the necessary data they need to boost Halloween online sales and make the spookiest time of the year more fun for everyone.

To learn more about dynamic imaging and how it can level up your e-commerce experience, contact us here.