Showcase a Cozier Space with Dynamic Home Decor Images

By: LiquidPixels | August 9, 2022 | 5 Min Read

The global home decor market is booming.

How the Home Decor Market Uses E-Commerce to Drive Profits

The global home decor market is booming. It reached a value of USD 682 billion in 2021 and is expected to reach USD 898.3 billion by 2027. Unsurprisingly, e-commerce is driving this growth.

According to Technavio, the online home decor market is expected to further surge by USD 83.32 billion during 2020-2024. This is due to consumers’ increased online spending and smartphone usage to penetrate this market.

In addition, according to Traqline, in-store purchases have dropped from 73 percent to 61 percent in the past three years, while online purchases in the segment increased by 14 percent.

Given this trend, how can home decor companies engage customers into their e-commerce platforms? With the help of dynamic imaging.

Dynamic Imaging Assists in Customer Satisfaction

Similar to the fashion, jewelry, and automotive industries, home decor businesses strive to engage their customers with interactive and omnichannel experiences. Dynamic imaging provides lifelike and realistic home decor images through various imaging technologies, such as 3D augmented reality, zoom-and-pan features, as well as 360º views.

For exceptional online CX, home decor businesses should integrate dynamic imaging into their e-commerce strategy.

A Digital Commerce 360 and Bizrate Insights home goods survey found that when shopping online for home decor:

• 21% of the surveyed customers purchase 1%–10% of their home goods online
• Another 21% of the surveyed customers purchase 11%–25% of their home goods online
• 19% of the surveyed customers purchase 26%–50% of their home goods online
• 12% of the surveyed customers purchase 51%–75% of their home goods online

Dynamic imaging can also assist with customers’ increasing demands related to online shopping for home decor.

According to Salesforce’s State of the Connected Customer report, 66 percent of customers expect companies to understand their unique needs and expectations. Dynamic imaging solutions that provide customers with a more interactive experience leads to a more detailed view of home decor. This in turn contributes to customer satisfaction.

Moreover, the Digital Commerce 360 and Bizrate Insights home goods survey also found that:

• 47% of online shoppers see the importance of having an ability to zoom in on an image
• 55% of customers want to have the ability to compare products
• 16% want product customization tools

One example of a home decor company utilizing these tools is Norwalk Furniture, which provides a virtual showroom and 360º views of its dynamic home decor images on its website.

Similarly, IKEA also provides this level of customization to its online customers. The Swedish furniture company presents about 75 percent of all their furniture on their website in 3D. In addition, the IKEA Place mobile app also allows customers to try over 2,000 products, and view their various styles and colors in real-life settings.

These features had a positive impact on IKEA’s bottom line, as its online sales increased to 22 percent in the two years ending in the second quarter of 2021. IKEA also experienced an increase in the e-commerce share of its total retail sales from 18 percent to 30 percent by the end of the financial year 2021.

How Dynamic Imaging Improves Home Decor Businesses’ E-Commerce Operations

Aside from providing customer satisfaction and increased revenues, dynamic imaging also means better processes for any home decor online business.

Using traditional photography methods, operating an e-commerce site means having to use various high-quality home decor images. The preparation of traditional static imagery is arduous and can have an adverse effect on website loading speeds. Operationally and competitively, this can be a problem because a faster loading website has a higher conversion rate than a slower loading website. In fact, 66 percent of executives even believe they are losing traffic and potential customers and prospects to competitors with better, faster websites.

Similarly, using traditional photography for a home decor online business means having to take multiple photo variations—color, styles, textures, patterns—of each product, which then needs to be uploaded one-by-one to the e-commerce platform. Such time and resource burdens can add months of go to market time for each product. Traditional photography can also be costly: brands can pay USD 100 per hour of photography service or up to USD 250 for every photo per product.

With dynamic imaging on your e-commerce website, a home decor online business can be more effective and efficient at the same time. Here are the top reasons why:

• Dynamic imaging is done in real-time. It easily combines one or more master dynamic home decor images with live data, bringing the customized image to the browser instantly and automatically.
• Dynamic imaging instantly optimizes home decor images for any device. The rendering of an image combines internal and external data sources to generate text, logos, color, and other variables to produce a unique image that is optimized for any device.
• Dynamic imaging does not compromise web loading speed. Website images are dynamically optimized on demand, without any human intervention or the need for a large, duplicative image library.

LiquidPixels is the Premier Solution in Dynamic Home Decor Images

LiquidPixels provides businesses the tools to create dynamic home decor images through LiquiFire® OS and LiquiFire Viewer Suite™.

LiquiFire OS is capable of rendering an entire room with authenticity—from functional furniture to decorative accents—while also incorporating setting-specific intricacies, such as seasonal lighting. Customers can customize their furniture with personal selections and unique touches instantly, and on any device.

LiquiFire Viewer Suite acts as the primary visual display to present your dynamic home decor images on the web and fully supports Web Content Accessibility Guidelines, as well as HiDPI displays and touch support. By using LiquiFire Viewer Suite, any home decor online business will never have to sacrifice image quality due to low bandwidth. Images will always display at their most beautiful, rendered on demand.

LiquiFire Viewer Suite Includes:

• LiquiFire Viewer Suite, Surround Viewer™: offers 3D visuals that can showcase a product in truly interactive ways in real-time.
• LiquiFire Viewer Suite, Motion Viewer™: products can be viewed from every angle, rotating 360° images in X, Y, and Z directions—in real-time.
• LiquiFire Viewer Suite, Zoom Viewer™: provides a zoom-and-pan viewer that focuses on a specific section. This also allows colors, textures, patterns, tufting and stitching to be viewed through intelligent pixel streaming.
• LiquiFire Viewer Suite, Magnify Viewer™: dynamically renders a high-resolution snapshot of your product, optimized for the viewing container.
• LiquiFire Viewer Suite, Collection Viewer™: showcase an image series in a slideshow or portfolio format. Images are dynamically adjusted to the appropriate size and orientation, never cropping or compromising image quality.

To learn more about having dynamic home decor images on your website, contact us here.