Dynamic Jewelry Imaging: Make a Statement

By: LiquidPixels | September 7, 2021 | 3 Min Read

Jewelry is a deeply personal item.

It is timeless. It is an investment. It combines form, function, and lasting sentiment. For many consumers, jewelry is a rare luxury purchase not often repeated.

Retailing jewelry online means evoking the qualities of jewelry that people admire: form, aesthetics, and color. Ideally, the customer should also receive a personalized experience, where the jewelry exhibits in a way that is most appropriate for the digital setting.

How can online retailers give jewelry the showcase it deserves? How can they personalize browsing experiences and delight consumers? Through dynamic jewelry imaging.

Why Your Jewelry Imaging Needs to Build Emotion

Jewelry can represent many things—from the longevity of a relationship to a personal success.

Because of this, it is safe to assume that the jewelry industry will always find its audience, no matter the current climate of the world. Moreover, with the way things are going, many predict the 2020s to be this century’s “Roaring Twenties”, similar to the 1920s. Just as we did 100 years ago, we are emerging from a global pandemic and are facing enormous political and societal changes. Thus, we should expect the coming years to be decadent, freewheeling, and excessive.

Here are some stats around the jewelry industry:

1. The global luxury jewelry market was worth $21.39 billion in 2020.
2. Moreover, the global jewelry industry is also predicted to witness a significant increase, from $230 billion in 2020 to $292 billion by 2025.
3. As of April 2021, the fashion jewelry market is valued at $38.23 billion.
4. More than half (56 percent) of jewelry buyers are women, while 44 percent are men.

Still, because of the pandemic, the jewelry industry took a hit in 2020. Statistics reveal that 77 percent of Americans wore less jewelry in 2020, and 81 percent of consumers during that year avoided visiting a jewelry store due to health concerns.

However, most shoppers still buy bejeweled pieces as either a gift for themselves or for their loved ones. Therefore, purchases often have deep sentimental connections, so jewelry brands must still continue to simultaneously build customer trust while also appealing to customer emotion.

Trust, sentimentality, and desire are crucial qualities, not just in crafting the jewels themselves, but also in creating their images. Thus, it is equally important to choose a solution that enables dynamic jewelry imaging to showcase the best possible quality of your designs.

LiquiFire OS: What Jewelers Need

Jewelers understand that they must build a customer’s desire.

Representing color, clarity, and precision craftsmanship is vital to the artistry of jewelry making and critical to stirring emotion. Showcasing those qualities requires dynamic imagery—photos and images that “speak” to the customer and allow them to experience the jewelry pieces in the most authentic way.

Enabling dynamic jewelry imaging requires a dynamic solution, such as LiquidPixels provides with LiquiFire® OS Blaze™.

LiquiFire OS will render every intricate detail and every gemstone with the intimacy it deserves—from crown to culet—all while keeping the holistic effect intended by the designer. It also enables customers to customize their jewelry with personal selections, jewelry design ideas, and unique touches.

Whether you are a jewelry designer or retailer, you can also create a virtual studio that enables shoppers to custom-make jewelry at their leisure. By compositing multiple product layers, you can have a jewelry configurator that you or your customers can interact with. LiquiFire OS Blaze will display every design variation available in your workshop instantly, and on any device.

Check out our new ring demo here to see how you can enable customers to make exquisite, bespoke jewelry pieces.

Use Jewelry Images to Showcase Sophistication

Jewelry pieces are refined, elegant, and imbued with memories. Jewelry lovers place more than just sentimental value on their pieces, they use them as fashion statements, as well. Fashion and Lifestyle editor Bella Gerard and writer Julia Marzovilla said it best in their StyleCaster article:

“After staying in and lounging in sweats and slippers for most of 2020, many of us are ready to dress to the nines this summer, even if we’re still social distancing and wearing our masks most of the time! When we do go out in public, we want to look our best!”

Furthermore, jewelry is more than just a cluster of rare gems and precious metals—current market value cannot be placed on original design. Customers often want to incorporate their own unique jewelry design ideas. With dynamic imaging, this is easily achievable, because when your work is beautiful, it deserves breathtaking imagery.

Build customer trust by exceeding imagery expectations. Exhibit your craftsmanship with LiquiFire OS Blaze. Learn more here.