How Industrial Manufacturing Marketing Benefits from Dynamic Images
By: LiquidPixels | March 29, 2022 | 5 Min Read
Quality imagery builds a consistent brand, industry recognition, and consumer trust.
When one thinks of digital imagery, industrial manufacturing may not seem like an obvious choice, but the importance of imagery in industrial manufacturing marketing cannot be understated.
Engaging imagery is just as critical to industrial companies and manufacturers as it is to e-commerce retailers. For example, look at how 3M, GE, and Caterpillar promote their brands with striking photos and highly-detailed images.
According to research, visuals increase the online user’s desire to engage by 80 percent across various content types. Blog posts with images also have about 650 percent higher engagement rates than posts with text only.
Manufacturing companies can leverage this information and use dynamic imaging to engage, educate, and inspire their customers. Here is how dynamic imagery can boost industrial advertising images.
Dynamic Images in Industrial Manufacturing Marketing
Industrial companies and manufacturers rely on four different types of images in their marketing. Dynamic imaging can elevate these industrial images and make them more engaging.
Product Photography
Quality product photos are crucial to every business across every industry. For manufacturers, it does not matter if your business creates small components or large machines with complicated systems—a photo is the virtual representation of your product.
Customers expect industrial manufacturers to show product photos that are authentic and detailed. Therefore, it is important to achieve that level of quality in your industrial manufacturing marketing.
How Dynamic Imaging Enhances the Experience:
When dynamic imaging is used in your manufacturing marketing strategy, customers can see the product in its beautiful original form, and also have the flexibility to put their personal mark on it.
Take a look at our Prosthesis design demo here:
In this example, users can customize the details and draping to make the prosthesis unique to them and reflect their beliefs and convictions. This makes the product more personal to them and, in turn, more enticing.
Car manufacturing is another excellent example. Imagine if shoppers could personalize their own car with different rims, accessories, and a custom paint finish. This is not an AI fantasy. With dynamic imaging, it is easily achievable in real life.
Professional Headshots
Professional headshots are another important piece of a manufacturing company website. Headshots represent employees as polished, professional, and consistent with the brand, whether they are working in an office or are in the field.
Headshots can also benefit the employees on a personal level, as they can repurpose these images for speaking conferences, or as profile pictures on professional networking sites.
How Dynamic Imaging Enhances the Experience:
A dynamic version of a professional headshot can allow clients and potential investors to inspect the details, whether in the background or in the employee’s uniform. This enables them to get a better understanding of the employees’ work and working environments.
Brands can also use this capability to highlight safety standards in the workplace, reassuring customers and investors that employees are working in a safe, controlled environment.
Architectural Photography
Office locations matter, as well. Potential employees, prospecting investors, and stakeholders can determine whether they want to engage in business with your company by looking at your facilities and your industrial equipment images.
Manufacturers have various areas to showcase, including the exteriors of the main site, cleanrooms, production and manufacturing facilities, and warehouses, among others.
How Dynamic Imaging Enhances the Experience:
With dynamic imaging capabilities, such as LiquidPixels LiquiFire® Viewer Suite™, Surround Viewer™, industrial companies can present three-dimensional versions of their industrial plant images. Allowing clients to view areas in the company from many angles and zoom in on specific details like installed machinery, plumbing, groundwork, and more.
This gives users more insight on where business is conducted, and allows potential shareholders to make informed decisions before investing.
Moreover, building inspectors can do a preliminary sweep of a building using only the dynamic industrial plant images. This will allow them to pinpoint key areas that they want to investigate during their actual site visits to ensure the facilities are up to code.
The Importance of Building a Brand
Building a solid, recognizable brand is important for every company, regardless of their industry.
In the world of manufacturing and industrials, it can be doubly significant. The marketplace is overcrowded and highly competitive. Here are some reasons why it is important to build your brand as a manufacturer:
- Establish Capability Recognition
Brand recognition is one thing. But with capability recognition, people will immediately know who you are and what you do.
For example: When someone says tissue, Kleenex first comes to mind. When someone says light bulb, people think of Phillips. It is because these brands have demonstrated their capabilities so much that they have basically become what they offer. That is the power of capability recognition. - Create an Emotional Connection and Build Trust
With great industrial manufacturing marketing comes emotional connection and trust. Great marketing enables you to build messaging that resonates with your clientele. At the same time, your customers learn to trust you and the products you make. - Differentiate Oneself from Competitors
Your brand is not, and should never be, a clone of your competitors. You may offer a similar product or service, but a key piece of your manufacturing marketing plan is to establish your uniqueness in the market and differentiate yourself.
For example: Chef Works, Inc., a manufacturer of apparel for restaurant and hotel staff, enables customization and personalization directly from their clients’ devices with the help of LiquidPixels and dynamic imaging. These capabilities, along with a strong marketing strategy, have propelled Chef Works to become the most recognizable name in their industry.
Industrial Companies Need Dynamic Imaging
Dynamic images help industrial manufacturers tell a relevant story with their photos. Users relate with the company, making it more likely for them to become clients. Additionally, stakeholders and investors are able to see the potential business opportunities, making them more likely to invest.
LiquiFire® OS can help industrial manufacturers unlock the potential of their imagery. LiquidPixels suite of dynamic imaging solutions enables the following benefits for your manufacturing marketing strategy:
- Device-Agnostic Superior Rendering
Display industrial images on any device—whether on desktops, laptops, smartphones, or tablets—without compromising resolution and quality. - High-Definition, Immersive Capabilities
Leverage interactive zoom, magnification, and exploration of products in a 3D view. - In-Depth Exploration and Interaction
Allow clients to interact with and explore precise details of products, machinery, and production areas—from the trim package of a car model to the intricate details of an AI-powered assembly line. - Full Customization and Personalization Capabilities
Enable customers to explore all available colors and get creative through customizing, combining products, and even personalizing items with their names and logos.
Chef Works is just one of the many clients reaping the benefits of true dynamic imaging. Check out our case study, as well as our other resources.
Also, do not hesitate to contact us. See for yourself how dynamic imaging can level up your industrial manufacturing marketing.