Take Your Jewelry CX To The Next Level
By: Caitlyn Knezevic | January 31, 2023 | 1 Min Read
How is your jewelry business adapting to the ever-changing needs and expectations of customers?
One of RDI Diamonds blogs said it best:
Today’s customers are often more concerned with making an authentic purchase than scoring a good deal. They want to feel good about their purchase—confident both in its provenance and in its representation—and they expect a positive, personalized shopping experience.
How is Your Jewelry Business Adapting to the Ever-Changing Needs and Expectations of Customers?
RDI Diamonds recommends the three following ways to meet expectations and boost your sales this holiday season:
- Personalize the buying experience
- Stock what you sell
- Know what the competition has to offer
LiquidPixels specializes in enterprise-level imagery tools to present the best visualization for a superior customer experience.
In addition to everything RDI Diamonds recommends under the personalization of the buying experience, our tools can help you take it a step further. We believe that the customer experience must meet the needs of consumers, but also the experience must cater to the uniqueness and importance that jewelry represents. The story of a diamond can be told, but how can you show it online through imagery?
When dynamic imaging is used in the presentation of jewelry imagery online, you begin to piece together an experience for customers to explore and easily fall in love with a piece. There are many additions dynamic imaging adds to the customer experience including:
- Authentic colorization
- Personal customization
- Attention to detail
- An omnichannel marketplace
Dynamic imaging also generates exceptional business benefits such as:
- Improved data
- Website optimization
- Market expansion
- Future-proofing your business
Dynamic imaging is also not just limited to being used online. You can utilize its functionality to help facilitate in-store jewelry designs or customizations. Bring to life your customer’s choices in front on them, in real-time. You can also take this customized jewelry design and present it to your customer in augmented reality right there in-store. Check out the below jewelry demo to get a sense of some of the possibilities there is with dynamic imaging.
Dynamic imaging is your next step to creating a personalized customer experience that will leave customers desiring more. Read more about the jewelry industry use case for dynamic imaging here.