Level Up Your Promotional Products Business with Dynamic Imaging

By: LiquidPixels | April 11, 2022 | 4 Min Read

A promotional products business supports marketing initiatives within other companies.

The industry has become highly skilled at providing organizations with personalized and customized products that fit their brand and style. Whether it’s for employee perks, freebies and giveaways, or even saleable merchandise, promotional products marketing is growing in sophistication and scope.

However, promotional manufacturers face unique challenges in marketing. The industry is crowded, and the attention economy is harsh. How can a promotional products business promote their ever-changing catalog and still give clients customizable options? By tapping into the flexibility and power of dynamic imagery.

The Life and Times of a Promotional Products Business

Customized business gifts and commemorative objects have always been popular, but even luxury items are now in demand as promotional items.

How to use promotional products effectively, then? One proven method is to use them to make customers feel connected to the brand. Promotional items, especially personalized ones, help in humanizing a brand and establishing a deeper connection with their customers. Eighty-three percent of consumers admit to paying as much attention to how brands treat them as to the product they sell.

Adweek also reports that personalization can increase the spend efficiency of promotional products marketing by up to 30 percent.

Moreover, because of the widespread shift to a WFH setup, many customers are inclined to spend money on promotional products that make their WFH lives easier. Print+Promo Marketing Magazine’s 2021 State of the Industry Report reveals that the small minority of print and promo businesses that are currently growing have been serving markets that got a boost from pandemic panic buying (such as food and toiletries).

Customers also crave materials and products of higher quality: fabrics, textured finishes, and even eco-friendly materials. According to ASI’s 2020 Ad Impressions study, 46 percent of consumers favor advertisers more if the promotional product they sent was environmentally friendly.

Dynamic Imaging for Promotional Products

Inconsistent inventory levels and a quick turnover of trends are just two of the challenges faced by the promotional products business.

For one, promotional manufacturers must display products accurately to obtain client approval. In fact, 22 percent of consumers that order online return their purchases because “the product they received looks different.” Also, brands must deliver those products quickly to drive competitive edge. Failing to deliver on-time, results in cancelled orders, negative reviews, and, ultimately, reduced revenue.

Leveraging the power of dynamic imagery is the key. With dynamic imaging, brands can deliver:

• Real-time color, style, and accessory change displays. Authentic product color representation, as well as proper logo placement and size, are critical for promotional products. Dynamic imaging allows for a promotional product design that meets your customer’s expectations.
• High-quality embroidery and embellishments. Create photorealistic custom embroidery patterns that are exportable from web-to-machine for a seamless start-to-finish workflow.
• WYSIWYG text and graphics on your promotional products catalog. The right dynamic imaging solution should accommodate the entire spectrum of the Unicode standard (all 13,000+ characters), which allows for more expansive promotional products designs.
• Relevant and consumer-targeted emails and ads. Dynamic images can be set to reflect your customer’s preferences, resulting in a more personalized promotional products catalog that speaks to your customer’s immediate needs.
• Improved confidence in the quality and service your brand provides. When leveraged correctly to create a more efficient business process, retail dynamic imaging increases sales and brand loyalty.

A dynamic imaging solution can provide precise renderings and a realistic preview, allowing shoppers to design products with confidence, knowing what they will receive will always exceed expectations.

The Powers of Dynamic Imaging at Hand

Promotional items and products are always popular with customers, especially because they humanize a brand and help establish a deeper connection.

However, a promotional products business can face many challenges that they need to overcome and address in order to stay competitive. Deploying dynamic imaging solutions is a step in the right direction.

Leverage the powers of dynamic imaging with LiquiFire® OS. The platform:

1. Empowers a full range of color and font support, including ligature text. This means uploaded logos will be shown at proper scale.
2. Custom colors can be added or converted to monochrome, as needed.
3. Text and imagery will render realistically on contoured surfaces.
4. Any web preview input can be immediately converted into production-ready artwork via EPS, PDF, and other vector image formats.
5. Embroidered text or graphics can be customized in real-time.

With LiquiFire OS, your promotional products business can create a virtual workroom so shoppers can customize products on their own. Through the intelligent mapping of product surfaces and advanced typography features, LiquiFire OS will render every variation of color, texture, and design imaginable, revolutionizing your brand’s promotional products catalog.

To learn more about how to use promotional products effectively, see LiquiFire OS Blaze™ demos here.