The Top 10 Perks of Dynamic Imaging with LiquiFire OS

By: LiquidPixels | August 23, 2021 | 5 Min Read

Make your imagery as compelling as your product line—the ultimate purpose of dynamic imaging.

Dynamic imaging is a revolutionary way of processing and delivering images via the web that enables high-performance, interactive online visual merchandising. As a script-driven, server-side online imaging method, it combines one or more master images with live data and returns the resulting customized image to the browser instantly and automatically.

Simply put, dynamic imaging is the fusion of digital imaging, image editing, and workflow automation to produce beautiful pictures.

True dynamic imaging is done in real-time. The rendering of an image combines internal and external data sources to generate text, logos, color, and other variables to produce a unique image that is optimized for any device.

The best part? Dynamic imaging is also applicable everywhere. 

Consider, for a moment, all of the places where digital imagery is used—websites, emails, computers, smartphones, tablets, billboards, and in-store displays. Each and every one of these channels can benefit from dynamic imaging services. Consider also the range of its possible uses—e-commerce, advertisements, social media, academia, the news—and the fact that most industries can benefit from dynamic imaging solutions.

This is what makes dynamic imaging so compelling. It is also what makes it so complex.

That is why we are going to demystify the concept and guide you through the benefits of LiquiFire® Operating System (OS).

Fidelity

Consistency is key—especially in providing a superior omnichannel customer experience. Ensuring high-quality image views and accelerated loading speed is the foundation of LiquiFire OS.

Users will experience faster load times through images presented in the correct proportion and at the optimal resolution; neither larger nor smaller. The ultimate solution for repetitive imaging tasks, LiquiFire OS enables dynamic optimization and on demand, high-quality image delivery.

Process

Workflow creation can be daunting, especially for new projects. Why not alleviate your team of repetitive tasks, so they can focus on higher quality creative work? With the help of LiquiFire Instant Optimization™, LiquiFire OS allows you to automate time-consuming work with image optimization, automatic resize, and image delivery.

LiquiFire Instant Optimization boosts the speed of your website’s image requests and the CDN where your image is stored, accelerating your site’s performance. Plus, it works in the back end to guarantee your website speed outperforms the competition.

It is like a shot of espresso, but for your website.

Control

Our dynamic imaging services can guide you through the entire creative process, from concept to implementation. Moreover, our U.S.-based team works diligently to ensure you have the proper tools for success.

We will give you the means to craft any image you can imagine, as well as the peace of mind that you are utilizing solutions built specifically for the web. We will also free up your resources by leveraging our own dynamic imaging industry expertise to reduce time-to-market and improve your workflow.

Delivery

Included with every version of LiquiFire OS, LiquiFire Resolve™ automatically identifies device display capabilities and optimizes image presentation to render sharp, vibrant images, without universally increasing bandwidth.

Website images are dynamically optimized on demand, without any human intervention or the need for a large, duplicative image library.

Personalization

Customers want to make items their own, so empower them to experiment for themselves. But, customers are also smart, and are able to spot even the smallest inconsistencies. Ensure that their personalization experience offers lifelike imagery and realistic previews.

With dynamic imaging, you can create a one-of-a-kind experience for your customer, no matter which industry you are in—including apparel, jewelry, promotional products, home décor, general retail, or any industry. The personalization capabilities of LiquiFire OS will enable you to give your customers what they want, without delay.

Customization

Product customization goes well beyond color. Allowing shoppers to explore patterns and textures is an important part of the buyer’s journey. LiquiFire OS Blaze™ encourages users to select fabrics and apply them to items before purchase. Customers can experiment with patterns until they find their perfect result.

Allow your shoppers to explore various patterns and textures with LiquiFire OS draping technology. Or take customization even further with advanced text handling that supports the entire library of Unicode standard typefaces.

Colorization

The world is full of wondrous color. Why limit your website to a default palette? LiquiFire OS supports every color on the spectrum. From RGB to CMYK, and HEX to spot colors, your images will render with consistent shades, and as intended, every time.

Page Weight

Content-heavy websites can be slow to load and consumers are impatient. Because of this, page weight directly impacts two aspects of a website; its page speed and its market reach.

Imagery often accounts for the majority of website data and is key to the customer experience. An image optimization study proves this by showing how dynamic imaging solutions shave 2-5 seconds off of the loading times of some of the heaviest websites online.

Image hosting is the key to website performance. Check out LiquidPixels Optimize™ to see how much your site can benefit from optimization with LiquiFire OS.

Intelligence

LiquiFire OS is designed to be intelligent software, built with all of the dynamic imaging features that the e-commerce industry needs. Constructed on the foundation of LiquiFire Image Chains™, the unique chain language depicts an image in every website variation: from viewer to thumbnail to shopping cart to print-ready. So images are reliable throughout the buyer’s journey.

ROI

It all comes down to ROI. By providing customers with a superior experience—faster website loading speeds, consistent imagery, lifelike views, customization, accurate rendering, and optimization for every device—dynamic imaging turns casual shoppers into repeat buyers.

Different companies have seen rapid success by utilizing LiquidPixels dynamic imaging solutions:

• Chef Works, a global industry leader in the design, development, and management of culinary uniform and apparel programs, saw a boost in buyer satisfaction and revenue, especially during the leaner months of the pandemic.
• Threadless, an apparel, accessories, home décor, and footwear business, has greatly enabled their artist community to generate hundreds of thousands of highly complicated, lifelike preview images on the fly.
• A global leader in licensed sports merchandise, was able to deploy expanded text handling and spot color printing definitions, resulting in over 600+ Little League World Series customized products ordered within 24 hours of deployment.

Want to find out how you can try LiquiFire OS for your website? Feel free to contact us here.