By: Caitlyn Knezeivc | April 9, 2020 | 2 Min Read
Seeing is believing. And in unbelievable times, people look for comfort. How can e-commerce businesses support themselves and their customers during this difficult time?
Even before the COVID-19 pandemic, retailers worked on seamlessly merging the online experience with their brick-and-mortar stores. With store fronts no longer a part of the equation for now, retailers only have their digital fronts to engage with customers and support their business and staff.
In New England, and in most of the country, stores deemed non-essential have closed their physical shops and shifted gears towards digital commerce. This means focusing on their e-commerce side or creating a new virtual and no-contact way to conduct business. Solutions range from changing infrastructure to support a take-out or curb-side service model, to offering unique no-contact delivery services, to producing new digital fronts to sell gifts cards with unprepared resources. Social media has also seen an uptick in activity from businesses as they continue to engage, inform, and update their local communities about new adaptations to their sales models.
People shop online to see things before deciding to purchase. This is true of a normal day or during a pandemic. Customers expect to see every variation of a product and how it will appear to them. This goes for all industries. People look online to decide if food looks delicious, how a particular color couch could look in their home, and if a dress is going to pair with those shoes in the closet. Having the opportunity to visualize the product before purchasing is very powerful for consumers.
Imagery is a key piece to successful CX in e-commerce. If customers cannot see a quality image of your product, how will they be comfortable making an informed purchase decision? With COVID-19 keeping people inside, there are many markets whose online sales have dramatically increased. People have more time to browse online, allowing them to make decisions on purchases for today or for the future.
Now is the time to support your business and customers by enhancing your e-commerce website through dynamic imaging. According to HubSpot’s The State of Customer Service in 2019 Research Report, “88% [of our customer service professionals] agreed that customers have higher expectations than in the past, and 76% agreed that customers are smarter and more informed now than they were previously.”
Exceed customer expectations with LiquiFire® OS—the technology that works with you to transform how you do online imaging. Traditional imagery cannot keep up with the demands of unlimited selections. Utilize our advanced imaging software to render customized product imagery on demand.
Everyone deserves to have some sense of normalcy in these stressful times. Enhance your CX and let customers browse the endless possibilities, while giving your e-commerce business the tools it needs for continued success.