Use 3D Imagery to Boost Customer Engagement
By: LiquidPixels | July 19, 2022 | 3 Min Read
Leverage your existing 3D assets to create an unparalleled user experience.
3D imagery streamlines a product’s evolution. From conception to prototype to finished result, 3D imagery creates a lifelike model in a virtual environment. And, with recent advancements in 3D rendering technology, a product’s finest details—such as texture, proportion, and color—can be adjusted before the product is ever put into production. This expedites the design process and speeds to market an optimized result.
The benefits of 3D imagery in e-commerce are just as exceptional. Consumers can customize a product with personal touches and see a virtual representation online before buying it. This leads to a deeper emotional investment and a more informed purchase decision.
These benefits are only some of the reasons why the 3D rendering market is expected to soar to a $7.4 billion industry by 2028, which is a growth rate of 18.2 percent from 2021 to 2028.
Repurposing Existing 3D Assets
Many businesses rely on 3D CAD software to model products through the design phase. Only now are they realizing that the same 3D image assets created to develop a product can be reused to sell the product, as well. Online and in-store, smart retailers are repurposing their 3D assets to customize, advertise, and share product configurations with savvy shoppers.
E-Commerce Industries Using 3D Rendering Technology
The retail markets that were first in the 3D imagery sprint were industries that had an existing 3D asset product library.
Jewelry Designers and Retailers
Jewelry designers use 3D CAD software to create both standard stock and custom pieces. Although 3D CAD assets may lack realism, 3D rendering technology can augment the images to create a photorealistic finished product in the virtual space. This reduces the need for product photography while increasing the customization options for prospective clients. The end results drive improved customer satisfaction and brand loyalty.
This demo shows LiquiFire® Viewer Suite™, Surround Viewer™ which utilizes an existing 3D asset, with the added enhancements of colorization, personalization, and zoom.
Manufacturing and Furniture Designers
Imaging technology is widely used in the manufacturing industry, so much so that 3D rendering isprojected to rise at a compounded annual growth rate of 20 percent in a six-year period, ending in 2026. The manufacturing industry is even largely bolstering the penetration of 3D rendering software in Europe.
The rising demand for virtual modeling is also driving the growth of the 3D rendering market in various industries, particularly the furniture sector. The ability to see realistic representations of fabrics, textures, and colors is crucial to furniture makers, interior designers, and homeowners alike.
Auto Makers
In the entirety of the automotive industry, designers of cars and car parts are the primary users of 3D rendering technology. From concept cars to custom parts, 3D design enables the visualization of body styles, mechanical components, and custom finishes.
Utilizing 3D rendered assets, a car maker can provide interactive images of its entire lineup. Auto enthusiasts are compelled to personalize their vehicles before buying—with enhancements ranging from the simulation of simple functions, such as the opening and closing of car doors, to the presentation of advanced features, such as custom trim packages and interior fabrics.
Why You Should Use 3D Rendered Product Images
In an online shopping environment, purchase decisions are primarily based on high-quality images. When used effectively, advanced 3D rendering technology can provide imagery of the highest quality and fidelity. Research from Cappasity shows that 95 percent of consumers now prefer interactive 3D representation of products over video playback. This is because 3D rendered product images allow them to make these decisions while viewing products online, not in a physical store. With technology to present the product in 540º, customers are able to fully interact with the product and envision it in their life using augmented reality (AR) technology.
How LiquiFire Surround Viewer Enhances 3D Renders
LiquidPixels empowers businesses to transform their online commerce into an interactive experience for their customers through the 3D rendering of product images.
LiquiFire Surround Viewer™ can accept, customize, and present 3D files, allowing you to leverage your library of 3D assets. LiquiFire Surround Viewer gives customers an in-person experience in an online environment by providing real-time alterations of a given product. This includes the customization of immersive details—such as varying colors, patterns, and textures of a product—which cannot be achieved in person.
Contact us here to find out more about 3D rendering solutions for your business.