Dynamic Email: Personalize Your Imagery

By: LiquidPixels | October 5, 2021 | 5 Min Read

Dynamic imagery revolutionizes the traditional email campaign. It modernizes the approach by creating dynamic imagery in email campaigns on demand.

Contrary to popular belief, email marketing is not dead. Even with social media garnering increasing attention, email marketing still remains very relevant. In fact, 58 percent of people check their emails first thing in the morning, compared to 14 percent who check social media. Moreover, more than half of those people (65 percent) check their emails at least three times within the day. Because of this, email marketers remain hard at work vying for their customers’ attention. The central key to capturing this attention is the effective use of dynamic email marketing campaigns.

In order to succeed in launching dynamic email campaigns, personalization must be at the center of your marketing strategy. Ideally, email content should be based on user behavior or data that you already possess about your subscribers.

Studies show that a personalized subject line gives a 50 percent higher open rate. This is a good start. However, a more sophisticated approach to dynamic email content is to personalize its imagery. Dynamic imagery goes beyond words, and targets each recipient with customized and personalized images.

Read on to know more about the importance of imagery within dynamic email, and how it can boost your marketing campaigns.

Dynamic Email Marketing: Why It Works

Companies can provide a more personalized experience to their subscribers by using a dynamic email template. Studies show that email-generated revenue can be 5.7 times higher with emails that employ personalization.

Customers want to feel special. When they are treated as an individual, not an anonymous part of a larger group, it generates warm feelings toward your products and brand. In an interview, Joolz Joseph FCIM, an email marketing expert, said the following:

“Being genuinely interested in your customers will pay dividends long term. This means sending more personalized emails, and I don’t mean ‘Hi Joolz’ at the start. Whilst these highly personalized types of emails can be the most difficult to deploy, especially for smaller businesses, they are also the most effective and always worth the effort. Think dynamic content; behavior based segmentation; the utilization of Artificial Intelligence – approaches that have been shown to be successful for bigger brands and are almost expected by consumers. If you are not getting personal you are not connecting. So get personal.”

Many users are willing to share their personal data with brands in exchange for personalized shopping experiences and product recommendations. If you use this strategy, you may be able to outperform your competitors and, as a result, build long-lasting relationships with your audience, save time, and increase profits for your company.

The challenge with personalization is that it is a race. You have to personalize communications more than your competitors. Your approach has to stand out, be uniquely attentive, and bespoke. What is the key? Dynamic imaging.

Dynamic Content is Not Limited to Words

Marketers have capitalized on targeted content for years. Direct, personalized, and dynamic email campaigns are highly effective. Marketing automation platforms help deliver these campaigns with ease. However, the same tools that empower marketers to customize email text often fail to allow them to customize their imagery.

This forces graphic designers to create scores of stand-alone photos and burdens marketing managers to create just as many email campaigns to deliver them.

This approach is highly inefficient, involving a waste of time and creative resources. (Not to mention that it defeats the very principle of marketing automation.) We need to empower creative professionals to be creative, rather than to waste hours on mundane tasks.

Companies need tools that allow them to personalize their imagery the same way they personalize their copy. These tools should enable them to move away from repetitive, manual approaches, and fire up a well-oiled imagery machine that delivers exactly the right image to every customer.

Every recipient on your mailing list will have a color preference, an ideal sizing, or another unique data point. If you can harness these insights, you can deliver the best possible experience.

Achieving Dynamic Email Content with LiquiFire® OS

Our clients see it all the time: dynamic email campaigns with impressive visuals yield great results. However, manually setting up this customization of your email content is a huge job. With the right solution, you will be able to expedite the process. This will save time, effort, and resources.

Real Time Inbox™ with LiquiFire OS revolutionizes the traditional email campaign. It allows users to generate dynamic imagery in email campaigns, on demand. Fully integrated with HubSpot®, Mailchimp®, and Constant Contact®, Real Time Inbox email campaigns can use true, on demand dynamic imaging, by targeting each recipient with customized and personalized images.

Real Time Inbox automatically visualizes low inventory levels and it even includes product images from an abandoned shopping cart. It can create highly personalized content rather than manually creating a static one in an image editing environment.

Host Papa advises email marketers to limit the size of each image to about 1MB, ensuring a minimum resolution of 72 PPI. This will make the email load quickly and look good on any screen size. But with LiquiFire OS device-agnostic qualities, images are rendered at the optimum resolution in real-time on whatever screen resolution or device a user is holding in their hands.

Dynamic Email: The Future of Email Marketing

Dynamic email campaigns are here to stay, and they will keep evolving. Customers hate generic content that is addressed to thousands of people on a long email list. Techniques for personalization are getting better all the time. Companies that want to stay ahead need to consider personalizing content beyond subject lines and first names. They need emails with visual aspects that are customized to the recipient.

That is why Real Time Inbox with LiquiFire OS is an all-in-one marketing solution that helps marketers get more out of their mailing lists. When using the Real Time Inbox, images are automatically generated at the moment an email is opened, with customized data.

Learn more about LiquiFire OS and how it enables dynamic email content like never before. Get started in launching your own dynamic email campaigns’ powered by dynamic imaging. Watch our demos today!