How Herff Jones Used Dynamic Imaging to Double Their Online Sales
By: LiquidPixels | February 7, 2024 | 2 Min Read
For nearly a century, Herff Jones crafted their business connections around selling class rings direct to consumer through in-school experiences. Confronted with the forced closure of nearly all educational venues due to the pandemic, Herff Jones didn't just adapt; they transformed.
Forced to change their business model on a moment’s notice, Herff Jones, LLC had an urgent need to enhance the online customer experience in order to reach their market base during the pandemic. Faced with increased online competition, they turned to a company whose solution would provide the needed personalized experience: LiquidPixels®.
With the help of LiquidPixels, Herff Jones was able to introduce dynamic imaging to their website.
What is Dynamic Imaging?
Dynamic imaging is a revolutionary way of processing and delivering images via the web, enabling high-performance, interactive online visual merchandising. It is a business logic driven, server-side online imaging method, which combines one or more images with live data and returns the resulting customized image to the browser instantly and automatically.
By using the power of dynamic imaging, Herff Jones is now able to attribute more than half of their annual sales of high school class rings in the past 12 months to their e-commerce site.
The New Experience
Herff Jones customers were accustomed to a representative coming into a school to present various options for students to choose and customize their class ring. The experience was tactile, personal, and students were able to purchase their unique piece right on the spot.
With the in-person experience suddenly halted, the experience shifted online, and ultimately became an even better CX. LiquidPixels dynamic imaging technology provided online visitors the ability to try out different styles, metal qualities, gemstones, and personalization options to create their own one-of-a-kind class ring. Unlike the in-person shopping experience, dynamic imaging brought the experience to the next level by providing the ability to see changes in real-time, giving shoppers the ability to see their exact custom piece with their hand-selected customization and personalization options.
To experience this for yourself, visit the Herff Jones website or check out LiquidPixels Demos.
Embracing Dynamic Imaging for the Future
Together with LiquidPixels, Herff Jones was able to realize their long-term plan of utilizing dynamic imaging on their website. Proudly, the LiquidPixels Professional Services team led the implementation of LiquiFire® OS™.
“Our partnership with LiquidPixels allowed us to offer our personalized products through a convenient and innovative platform. We are pleased with the dynamic visualization we have now.”
— Jolee Dawson, Product Manager, Herff Jones
Herff Jones continues to reap the benefits of dynamic imaging solutions. Now, after configuring nearly 100 rings from their high school and college product catalog, the company is looking forward to the next phase of their partnership success with LiquidPixels.
Click here to read the full case study detailing the partnership between Herff Jones and LiquidPixels.
