The Digital Modernization of Lionel Trains
By: LiquidPixels | November 7, 2023 | 1 Min Read
How a beloved brand used LiquidPixels LiquiFire® OS to future-proof its legacy and create loyal customers for generations to come.
In the 1900s, Joshua Lionel Cowen bypassed his competition and captivated consumers with the manufacture of beautiful toy trains. Aiming his approach at toy stores, he gave them expertly crafted trains to create eye-catching displays. Since its inception, the Lionel Trains brand has awed consumers with its artful, forward-thinking creations, which solidified the brand legacy. Today, Lionel Trains continues to innovate and inspire audiences through its adoption of modern solutions and superior customer experiences.
The management at Lionel Trains recognized an opportunity to offer personalized train cars to their customers. During an era when most websites relied on a basic form without previews, leaving customers to rely solely on their imaginations, Lionel Trains recognized the importance of providing a fully interactive online experience. To accomplish this, they turned to dynamic visualization.
An advanced imaging technology, dynamic visualization allows brands to create customer experiences that show their personalized and customized content directly in their browser and in real-time.
A Creative Partnership with LiquidPixels - The Need:
A scalable personalization solution to improve customer satisfaction and production efficiency.
The LiquidPixels Solution:
Interactive dynamic visualization to modernize and future-proof the Lionel Trains brand.
Lionel Trains recognized that to stay competitive, uphold their values, and meet rising customer expectations, they needed to adapt.
Through the deployment of LiquiFire OS dynamic visualization, Lionel Trains empowered their customers to create highly personalized train cars.
LiquidPixels solutions enabled interactive product personalization, delighting the Lionel Trains customer base and streamlining the entire personalization process. The results were amazing:
- Personalization across multiple products
- Increased customer confidence and engagement
- Higher conversion rates and increased sales
- Deepened emotional appeal
- Improved brand loyalty
The partnership between Lionel Trains and LiquidPixels enriched Lionel’s personalization capabilities, allowing the company to meet the growing demand for unique, customized products. LiquidPixels LiquiFire OS enables Lionel Trains to expand their personalized product offerings—bringing the special magic of model trains to more customers, in a more powerful way.
To learn more about the impact of dynamic visualization on the Lionel Trains customer experience, read the case study here.
