How Product Customization Drives ROI

By: LiquidPixels | March 21, 2023 | 6 Min Read

Agility and adaptability are mission critical for revenue generation.

After facing extreme threats to business operations during the pandemic, many companies started providing “digital human experiences” as the world moved towards a new normal.

An NTT study revealed that 72% of CEOs strongly agree that the pandemic pushed the importance of technological progress, which is instrumental to organizational success.

Why is using digital tools essential? According to IBM, “digital transformation has become a way of life.” 60% of businesses sped up digital investments due to COVID-19. And these solutions are being used by companies still today, three years after the start of the pandemic.

As enterprises look into technological solutions, there is one way they can improve their operations amid economic instabilities: product customization.

This blog discusses how product customization helps companies move forward and improve their business amid challenging times, and how it can assist them to be more resilient and competitive.

Product Customization: Creating Uniqueness for Every Customer

True product customization means creating, in real-time, unique versions of items that are tailored to a customer’s specific needs. 

Through product customization, businesses can quickly provide and present items in various colors, designs, patterns, and textures based on the customer’s preferences. This creates a seamless shopping experience of offering endless merchandise options and made-to-order items. It also allows customers to add custom text or imagery.

With product customization and personalization options, businesses can provide customers the ability to create unique gifts, one-of-a-kind apparel, furniture tailor-fit for a specific space, or simply add a special touch to a product. It is a great way to make a product more personal and meaningful for the recipient.

Product customization works best when businesses can present high-quality, end-product images at all angles, on demand. It ensures that customers will receive exactly what they paid for. And the key to effective product customization is dynamic imaging.

Dynamic imaging involves advanced imaging aspects, allowing businesses to offer real-time personalized products. Consumers can experiment with pattern sizes, shapes, and colors until they find their perfect result.

Product customization through dynamic imaging allows contour wrapping technology to show a three-dimensional image that accounts for product scale, shadow, and round edges.

Customers can also personalize products by adding a name, logo, or any other design on a product through embroidery, silk screen, or other printing methods and view these images realistically, on demand. The options are limitless, and product customization works for any business in any industry. In addition, businesses can offer this functionality on their website  without sacrificing page performance.

Product Customization Helped Mitigate Pandemic Challenges

Product customization can offer a positive virtual shopping experience as businesses move to more digital solutions. These visualization solutions, such as dynamic imaging, increase customer conversion rates and shopping time on a website.

A LiquidPixels survey conducted in February 2023 found that 17% of websites see an increase in revenue when customers can visualize a product feature or benefit.

On the other hand, 74% of customers find themselves frustrated when website content is not personalized.

This is how some companies were able to thrive amid pandemic lockdowns. Moving forward, this will continue to become a tool for businesses to combat economically challenging situations and tough competition. Product customization is also central to emerging technologies, such as augmented reality, virtual reality, and the metaverse. Businesses utilizing this technology today can quickly adapt to these up-and-coming selling trends.

By offering product customization, businesses can maintain a connection with their customers and provide them with unique and valuable items. For example, at the height of the pandemic, Coca-Cola created a digital shopping experience. How did they do it? By investing in high-quality digital content. The result: Coca-Cola provided visible and eye-catching on-screen products.

Another business that rose above the pandemic challenges is World of Beer, an American craft beer tavern chain of restaurants. They used dynamic imaging solutions to make their presence known to potential customers. How? They used high-quality imagery, with the help of dynamic imaging, to gain followers in a series of viral social media posts.

The result: the restaurant chain experienced increased engagement online and in-store. Today, they continue to provide good food, craft beer, and a great experience for their customers across the country.

Why does this matter today? According to McKinsey & Company, companies invested in digital tools because they understood that changes in consumer behavior in reaction to COVID-19 were going to continue to be prevalent post-pandemic.

True enough, 67% of companies investing in digital tools reported effective responses, mainly because they invested more than their peers.

Based on recent events the world has witnessed—a global pandemic and economic turbulence—it is best for companies to invest immediately in website technologies to stay competitive.

Moving into the Digital Future, the LiquidPixels Way

LiquidPixels is the answer for a business keen to become more resilient, agile, and competitive by integrating product customization into their operations.

Dynamic imaging technology empowers companies to provide flexibility and interactivity in ways that are unattainable in-store. Dynamic imaging is a powerful way for e-commerce businesses to drive customer satisfaction, improve conversions, and generate exceptional ROI.

Our visualization platform provided our clients a 40% increase in online sales conversions, approximately $11,000 USD in cost savings on photography, and a 91% increase in custom order requests.

Advanced imaging accounts for 20% of dynamic imaging, which allows businesses to create and render bespoke images on demand. Using advanced imaging techniques is no longer a nice to have; it is a necessity. It enables companies to ensure their products will always look their best however and wherever they are presented. It also incorporates optimization and automation features to avoid slow page loads.

Businesses can take advantage of these tools through LiquiFire® Platform.

LiquiFire Platform can help enterprises do away with manual photo editing, resizing, and compression to yield optimized product images. The platform gives a business the tools to create interactive online customer experiences to be had on any type of device.

LiquiFire Platform has advanced imaging tools that enable e-commerce websites to showcase their products in ways unparalleled by any other visualization solution in the industry. It enables clients to create visualizations of:

• Colorization: Use a single master image to present products in various colors.
• Image Composite: Layer images while maintaining total control over masking and unique color composting.
• Advanced Typography: Composite text onto imagery for previews and production files. LiquiFire Platform provides access to every glyph in the typeface and supports the visualization of over 13,000 characters, from Kanji to currencies, mathematical symbols to musical notes. It also supports both TrueType and OpenType^® fonts.
• GeoIP: Using geographical data, use logic to present images with unique text based on regional weather, geography, or popular activities without requiring user input.

LiquiFire Platform also offers other features of the platform that can be used to assist businesses with their product customization journey:

• LiquiFire Object Detect™ and LiquiFire Edge Detect™: Automatically discover, discern, and isolate objects in images. LiquiFire OS can detect facial features, full body imagery, and other elements to auto-crop an object, create new masks, colorize elements, apply patterns, and more.
• LiquiFire ImageMap™: Achieve photorealistic visualizations of any fabric, design, material, and texture on 2D images or 3D models.

If you have not utilized dynamic imaging for your business’s product customization, now is the time to reconsider your strategy to adapt and survive in this ever-changing commerce landscape.

Contact us here to learn more about dynamic imaging on your website.