Weddings: The Need for Perfection, Accuracy, and Dynamic Imaging
By: Caitlyn Knezevic | April 21, 2022 | 2 Min Read
Weddings are one of the most expensive events in a person’s life.
The average wedding in the United States now costs upwards of $28,000 ($34,000 including the engagement ring). For that kind of money, engaged couples and their wedding parties expect perfection when shopping for wedding products, decorations, and accessories.
Since no one has the time or patience to browse endless shelves worth of wedding products, online browsing is always the first step. Does anyone actually even create a wedding registry in person these days? The number of online registry solutions grows each year, allowing couples to select products from multiple brands all with the convenience of one central registry.
Some wedding accessory companies may identify the need in their market for richer product visualization to impress the brides- and grooms-to-be. With the level of value and accuracy that these soon-to-be-married couples expect, it is imperative to exceed customer expectations of online imaging in the wedding industry. Companies can do this by allowing shoppers to instantly view custom products exactly as they would be delivered.
A Match Made: Weddings and Personalized Products
The wedding industry is heavily populated with personalized products. These types of items are typically purchased online with customization information passed along to businesses through an online form. When given a dynamically rendered image of a their personal selections, customers are more inclined to purchase the product that accurately represents their choices. Setting expectations at the point of sale leads to lower return rates and higher customer satisfaction.
There are many dominating players in the market for personalized [gifts] and this is where time-based competition comes at play. For the last five years [2015-2020], the [gift] industry has quadrupled itself with an increase of 25 [percent] and addition of new categories of gift items. As the global retailing market increases, the revenue of the industry is expected to reach $77 billion by the end of 2022.
—Personalized Gift Industry Is Up and Blooming With Innovative Companies Entering the Space
With the average wedding guest count of 105 guests in 2021, and expected to grow in the post-pandemic 2022 wedding season, the sheer number of personalized items needed for a nuptial event makes it greatly necessary to present accurate product renderings. Some of these types of products include wedding invitations, custom wedding favors, table name cards, personalized gifts for the couple, personalized gifts for the entire wedding party, and so much more.
The Need for the Right Solution
LiquidPixels solutions are fully capable of providing this critical level of interactivity while continually setting the standard of shopping experiences for every industry. Take a look at the dynamic text features and draping abilities of LiquiFire® OS.
LiquiFire OS dynamic imaging solutions provide features such as colorization, text personalization, and custom product configuration of any type of product. Other companies in the wedding industry who turned to LiquidPixels as their dynamic imaging solution saw sales increase by as much as 400 percent.
Business Benefits of LiquiFire OS
Creating a great online customer experience is only one benefit to dynamic imaging. The business benefits of dynamic imaging with LiquiFire OS are what sets LiquidPixels apart from the competition. True on demand dynamic imaging provides values such as centralized metadata, automatic image resizing, and web-to-print production to feed the back-end manufacturing process. LiquiFire OS can adapt to any future technology, platform, or business requirement changes.
To learn more about the business benefits, check out our infographic here.