From Zero to Website: The Impact of Imagery
By: LiquidPixels | June 12, 2023 | 3 Min Read
Imagery should never be an afterthought.
For businesses looking to make an impact online, the difference between success and failure often comes down to one factor: powerful imagery. From captivating visuals that draw customers in, to shots of high-quality products that foster trust, effective imagery can be absolutely essential for creating a successful online presence.
Using captivating images will make customers see you as legitimate. It shows that you care about how you present yourself online and boosts customer trust in your business.
Today, using visuals to promote customer trust and loyalty is particularly beneficial in e-commerce. In 2023, e-commerce continues to flourish; one in every four people is an online shopper. And because more brick-and-mortar stores are going online, the main question is: how do you entice your shoppers to buy in a virtual environment?
The answer: incredible imagery.
Bringing the Physical Store Experience Online 
Website infrastructure, data, and product descriptions are essential to implementing an effective e-commerce platform. But businesses must understand that imagery is equally important: when scanning products online, customers will focus on the images.
However, 63% of e-commerce professionals consider providing high-quality images a struggle.
Retailers that focus on quality website imagery are able to recreate their in-store experiences in a virtual environment, crafting amazing CX.
In a session titled "From Zero to Website: The Impact of Imagery,” LiquidPixels CTO Marc Spencer says that because images are the digital counterpart of the in-store shopping experience, the online store must be as good as a business’ brick-and-mortar counterpart.
“Customers need to see high-quality products, no matter where you are, what device you’re using, and your bandwidth. Users need to be able to explore a product the way they want to.”
Spencer adds that “while online might limit touch, it expands the product interaction opportunity. You can zoom in to a detail that’s unattainable in-store, allowing your shoppers to see the value of your products.”
Watch an encore of Marc’s presentation on the impact of imagery here.
LiquidPixels LiquiFire Platform: Delivering Quality Imagery at Every Touch Point
The impact of imagery is critical to creating an online presence, and translating this to customer engagement, trust, and loyalty, businesses must now take the next step: utilizing tools that can provide high fidelity images.
LiquiFire® Platform™ provides tools to render any product in a full range of colors, patterns, or textures and delivers precise photorealistic renderings. This is made possible through our dynamic visualization technology, which empowers companies to provide flexibility and interactivity in ways that are unattainable in-store.
Dynamic visualizations through LiquiFire OS can provide:
- Device agnostic superior rendering. LiquiFire OS can display dynamic visualizations on any device—from desktops to laptops, smartphones to tablets—without compromising quality and resolution.
- High-definition, immersive capabilities. Dynamic visualization enables interactive motion, zoom-and-pan, 3D, and multi-axis 360° photography solutions for every screen size and resolution.
- In-depth product exploration and interaction. Dynamic visualization allows shoppers to interact with and explore the most precise details of a product without sacrificing image quality.
- Full customization and personalization features. Customers can discover colors, patterns, and composite product features while personalizing items with their name and corporate logo. Companies can use business logic to create and present imagery that provides a personalized experience for customers while allowing businesses to use their data.
Dynamic imaging is a powerful way for e-commerce businesses to drive customer satisfaction, improve conversions, and generate exceptional ROI. Now is the best time for apparel businesses to take advantage of these tools to reap the benefits.
