Upgrading Your Online Jewelry Customization Through Dynamic Imaging

By: LiquidPixels | November 16, 2021 | 5 Min Read

The jewelry industry is booming. Globally, the industry is projected to be valued at $292 billion by 2025.

The jewelry industry knows how to survive. Even though many luxury goods markets suffered during the pandemic, “revenge purchases” are now a trend. Seeking to capitalize on the boom, jewelry brands are fine-tuning their online presence. An increasing number of customers are shopping through their computers and phones, so it is crucial that jewelers present their designs online with the same care as in a brick-and-mortar setting. They need to evoke emotion and create a sense of awe and attachment, even when the physical, tactile element is absent.

As online jewelry retailers look to best display their wares, effective visualization is everything. The best way to create a memorable customer experience is to allow e-commerce shoppers to create custom jewelry pieces instantly, in their browser.

However, while this level of online jewelry customization is powerful, it is hard to create an exceptional experience with traditional online tools. These tools are built for static and limited environments. What jewelers need is to leverage the power of dynamic imaging.

Enabling Online Jewelry Customization

Precision craftsmanship is vital to the artistry of jewelry making and selling. Adding an experience of dynamic, hands-on online jewelry customization is a powerful touch.

Brands need to allow, even encourage, their customers to customize and personalize their jewelry pieces. Clients need to be able to pick and choose the metal colors, stone shapes, and create intricate details of their custom jewelry pieces. And just as these pieces are displayed in a well-lit, physical store, a brand’s e-commerce site should leverage dynamic imaging to flawlessly render and display bespoke jewelry images.

How does one represent that with dynamic imaging? With a tool like LiquiFire® OS.

Dynamic Text

Custom fine jewelry is often dedicated to a special someone—a significant other, a family member, or even oneself—to commemorate an occasion or achievement.

Engraving a personalized message, a special name or a date, adds a touch of sincerity to the gesture of gifting a jewelry piece.

However, it can be difficult for jewelers and their customers to visualize how text would look on the piece, especially when the message is in a different language and relies on non-Latin characters.

With the help of a tool like LiquiFire OS, there is no need to simply imagine how a customer’s idea would look. Instead, customers can dynamically interact with the text engraving capabilities of LiquiFire OS, and utilize the entire spectrum of the Unicode standard.

Custom Colorization

Colors evoke deep emotion. People have their favorites, and certain colors are associated with different moods and mindsets. Colors also represent quality. In fact, for sapphires, vivid and intense shades are considered high-quality and are most desired by jewelers. On the other hand, for diamonds, the opposite is true: colorless ones (often known as Grades D, E, and F) are the most prized.

For custom fine jewelry, clients often pick out specific colors because of its significance to them—due to tradition, a special memory, or nostalgia.

LiquiFire OS has superior online jewelry customization capabilities, so customers can be certain that their color preference matches that of their bespoke jewelry pieces. Customers can mix-and-match colors and details on both the jewels and their metal bands, to see which combination strikes their fancy.

Custom Composites and Shapes

Just like colors, shapes have great relevance to online jewelry customization.

The lapidary—the professional term for a gem cutter—makes sure that the cut and shape of a gemstone work together to perfect a gem’s shine, color, and clarity, enhancing its best qualities while diminishing or even eliminating imperfections.

A lapidary carefully weighs and considers every aspect of each unique gemstone, and chooses the best compromise possible between retaining the gemstone’s size and enhancing its appearance. Needless to say, this is not an easy task, and without the right direction and detailed reference points, the jewelry piece might end up a disappointment not just to the customer, but to the brand itself.

Dynamic imaging enables customers to pick and choose the gem cut, size, and shape they desire, and will render an authentic representation of the stone before a customer commits to a purchase. This way, expectations are set, lapidaries get the best possible reference, and customers get exactly what they want.

Zooming and Magnifying

Details say a lot about the craftsmanship of the jewelry maker. For jewelry collectors and connoisseurs, a well-made accessory is a worthy investment.

However, traditional jewelry websites often do not have the capability to show the full detail of a piece.

The advanced viewing capabilities of LiquiFire OS allow customers to magnify, zoom, and inspect a product like never before.

A great example is the LiquiFire Viewer Suite™, Magnify Viewer™. This LiquiFire OS feature is superior to traditional magnifying glass technology, because it renders a high definition snapshot of the product and only downloads the necessary pixels that are specifically optimized for the device upon which the image is being displayed.

In all modes, the enlarged section of the image is determined by touch or cursor position. Magnify Viewer can be configured to display the enlarged view in one of three ways:

Fixed Mode

The magnified view will appear in a fixed position on the web page separate from the view area.

Fill Mode

The magnified view will completely fill the view area.

Follow Mode

The magnified view will appear within the view area over the image.

Showcase Your Exquisite Selections

With the help of online jewelry customization through dynamic imaging, brands get to showcase their exquisite selections. They also allow their customers the opportunity to create bespoke jewelry pieces that become family heirlooms.

LiquiFire OS can help brands achieve exceptional online customer experiences by providing dynamic colorization and customization options. Plus, the system provides full Unicode standard support and magnification capabilities not available in other solutions. In addition, all images rendered in the platform are device-agnostic; that means customers get crisp, quality images anytime, on any device.

To learn more about how our online jewelry customization platform helps clients and their custom jewelry pieces, check out our Jewelry Industry page here.