How Chef Works Leveraged Dynamic Imaging and Increased Satisfaction
By: LiquidPixels | August 9, 2021 | 2 Min Read
Visualization is the future and it is currently being utilized in other industries with great success. Leveraging this technology now will help take Chef Works digital offering to a new level. I want to make it so that our competitors are always coming back and looking to us as industry leaders, not just on the product side, but on the digital technology side, as well.”
— Tim Scott, VP of E-Commerce and Digital Strategy, Chef Works
The hospitality industry is gradually recovering from the crisis of the pandemic. Establishments are reopening their doors, and rehiring staff. As a result, they are in need of new uniforms and apparel.
Chef Works, leading manufacturer of personalized chef uniforms and culinary apparel, wants to continue serving the recovering hospitality industry. But to do that, they need next-level visualization of Chef Works uniforms for online shoppers. Dynamic imaging was the route to providing this visualization.
Read on to learn how Chef Works leveraged dynamic imaging to reinvent visualization of Chef Works uniforms and deliver customer satisfaction, at a challenging time for the hospitality industry.
The Hospitality Industry, Post-Pandemic
The hospitality industry has suffered greatly during the pandemic. Out of 16.78 million workers in 2019, the industry’s worker population dropped to 13.13 million by the end of 2020. The restaurant industry was $240 billion dollars short of its projected earnings by the end of 2020.
The American Hotel and Lodging Association (AHLA) revealed that hotel revenue was reduced by half ($85B, from $167B the previous year), and occupancy rates fell 22 percent compared to 2019. From AHLA’s estimates, the impact of the COVID-19 pandemic has been “nine times that of 9/11.”
Fortunately, most establishments that belong to this industry—hotels, restaurants, bars, and tourism agencies—are gradually recovering, owing to the development of vaccines and the loosening of travel restrictions across the country.
One of these establishments, Chef Works, took their recovery efforts a step further and leveraged what their competitors do not have: dynamic imaging.
Chef Works Uniforms: Dressing the Hospitality Industry in Style
Chef Works is not your normal, routine uniform manufacturer. With beginnings that date back to the 1960s, they have been an industry leader in the design, development, and management of high-end culinary uniforms and apparel.
Their mission?
“..to provide clients with new, innovative, high-quality products at competitive prices along with the tools needed to manage any uniform program; no matter the size.”
Chef Works offers both front of the house (FOH) and back of the house (BOH) personalized uniforms for men and women that include chef coats, aprons, headwear, pants, shirts, and even shoes.
However, being the leading provider and manufacturer of culinary apparel comes with responsibilities. For one, they need to adopt new technologies to maintain their competitive advantage and status as industry leaders. Also, they need to provide their customers with the options and functionalities that will make their shopping and purchasing experience more satisfying.
One of the things their clients have wanted for a long time is a more advanced visualization of Chef Works uniforms and apparel. To achieve this, Chef Works turned to LiquidPixels and the power of dynamic imaging.
Through the partnership with LiquidPixels, Chef Works is able to delight customers by allowing them to easily and beautifully visualize personalized chef uniforms. As a result, both buyer satisfaction and revenue saw boosts, which was particularly valuable during the leaner months of the pandemic.
Eager to learn more? Read the full case study here.
