Creating Eye-Catching Autumn Products Through Dynamic Imaging

By: LiquidPixels | October 5, 2022 | 5 Min Read

Autumn is here! And with it comes an opportunity to boost e-commerce sales.

A change in seasons means a change in marketing strategies. But why should brands pivot their approach with each season? To tap into the ongoing interests of their consumers.

Is this marketing strategy effective? Absolutely. Pinterest data shows that content related to seasons leads to 10 times higher aided awareness and 22% higher online sales. And in today’s digital age, the best way to capture a business’ target market is through high-quality color-popping interactive images.

And autumnal colors, such as orange hues, are the perfect palette to convey the symbolism of friendliness, cheerfulness, and self-confidence.

Similarly, brands can also use images and colors for other seasons: blue for a calming effect during winter, green for spring’s nature vibe, and yellow for summer, which also conveys optimism.

But how can businesses make these kinds of attractive promotional, seasonal images? With dynamic imaging.

Does Seasonal Marketing Work?

Before delving into the how, let us answer the most critical questions: Do seasonal campaigns work? And why should brands try to introduce season-based items, such as autumnal products?

With the right strategies and tools in place, seasonal marketing does work. And, creating marketing campaigns around each season, can help boost customer engagement.

For example, Kraft took advantage of the summer season and teamed up with Van Leeuwen Ice Cream to introduce a mac and cheese ice cream flavor. How did they do it? Online.

One of its posts was made on Twitter, which now has more than 436 million monthly active users. The result: They sold 6,000 pints in an hour.

In 2021, Twitter presented how seasonal campaigns worked for brands: “Can’t wait for fall” tweets rose by 112% in July of last year, compared with the previous month.

One of the brands that tapped this opportunity is Starbucks, which introduced autumn-inspired products, such as its pumpkin spice drink menu, on social media in the fall of 2021. This triggered a conversation about the product on these platforms.

Other brands are doing this, too. Krispy Kreme, Birkenstock, Maybelline, Bud Light Seltzer, and Nissin also unveiled autumn-inspired products on social media.

Brands can also do these campaigns every season, which means more consumer engagement throughout the year.

But how do brands ensure they can engage these customers with their products? Through putting attention towards capturing and creating captivating photos.

Dynamic Imaging: Key to Drawing Attention to Autumn Products

Online marketing with imagery works; as proven by well-known brands’ current marketing tactics. To engage customers viewing these campaigns and to encourage sales through a company’s e-commerce platform, it is imperative to present captivating images.

For example, Pinterest saw a 20% revenue increase in the fourth quarter of 2021 as it intensified the use of the photo and video sharing platform for e-commerce. It further boosted its e-commerce strategy through engaging photos by launching a virtual try-on feature for some of the products on the platform.

In addition, a survey revealed that 45% of consumers said that high-quality images and detailed product descriptions are one of the top three reasons they trust a product online. Without these elements, nearly one-third of consumers said they would not buy a product online.

This is because visualization, more specifically providing accurate images, is now vital to a positive customer experience and customer satisfaction.

It is with dynamic imaging that e-commerce sites specifically address the need for superior product visualization. Dynamic imaging is any brand’s best tool to showcase its autumn products and other seasonal collections all year round.

It offers realistic and interactive views of any seasonal product, such as autumn-themed images, to address the gap between going to the showroom and buying online.

Dynamic imaging allows brands to render images virtually and present them in life-like form through accurate colors and other tools, such as 3D and zoom functions. It also allows brands to fabricate imagery for each season ahead of time to prepare their websites for the release of their autumn products without having to plan costly photo re-shoots for products that are now offered in new colors or patterns. Dynamic imaging gives brands the opportunity to cut photography costs while reaping the benefits: more customer engagement.

Create Eye-Catching Autumn-Themed Images with LiquiFire OS

To achieve the color-popping dynamic autumn images, LiquidPixels LiquiFire® Operating System (OS) provides tools to render any product in a full range of colors, patterns, or textures, while also producing precise photorealistic renderings. LiquiFire OS supports every color model: From RGB to CMYK and HEX to spot colors and Pantone®. Images will render shades consistent with the autumn products’ real-life colors; as well as for other seasonal collections.

Brands can easily do this kind of promotional campaign every season through LiquiFire OS. By utilizing a single principal image, LiquiFire OS will create dynamic images of autumn products and other seasonal collections in every color, pattern, or combination.

Brands can also use LiquiFire OS to composite clothing onto a single image of a model. This enables brands to show customers additional products while creating a seamless experience for shoppers.

The result: Consumers will have an on demand view and be able to compare products in real-time.

Dynamic imaging through LiquidPixels also provides:

• Device-agnostic superior rendering. LiquiFire OS can display dynamic images on any device—from desktops to laptops, smartphones to tablets—without compromising quality or fidelity.
• Immersive viewing capabilities. Dynamic imagery enables interactive motion, zoom-and-pan, 3D, and multi-axis 360° photography solutions for every screen size and resolution.
• In-depth product exploration and interaction. Dynamic imaging allows shoppers to interact with and explore the most precise details of a product without sacrificing image quality or website performance.
• Full customization and personalization features. Customers can discover colors, patterns, and composite product features while personalizing items with their name and corporate logo.
• Business logic. Dynamic imaging allows brands to perfectly promote seasonal collections through their entire lifecycle, from announcement to end-of-season sales.

Learn more about how dynamic imaging can help your business launch and promote your seasonal collection. Contact us here.